IMIC Santorini – 1st International Winetourism Congress

IMIC - Santorini - Διεθνές Συνέδριο για τον Οινικό Τουρισμό

Since the beginning of last century, the dynamics of wine as an integration factor of an area on the tourist map is gradually recognized in several European countries where inter-sectoral partnerships are being promoted and “Wine Roads” were created.

Gradually, wine tourism is experiencing significant growth in the so-called New World too: in 1998 during the first winetourism conference in Melbourne, the presentation of the national strategy for the development of the Australian wine tourism took place.

In Greece, initiatives to attract visitors to the wineries are very recent and are mainly based on collaborative acts (local / regional winemakers’ partnerships) and the implementation of European programs.

Since the 1990s, wine tourism has begun to attract the interest of the academic community too, as a field of interdisciplinary study and cooperation. In this context, IMIC 2016 Conference aims to record the international contemporary research trends, which will enable the development of new ideas and the exchange of good practices.

The IMIC Conference 2016 has a mixed character: this invitation is addressed not only to academics / researchers but also to wine industry representatives, tourism professionals, development institutions and others.

The conference also aims at offering the opportunity to participants to get informed on a number of issues related to the wine tourism development and to promote dialogue and exchange of good practices between scientists, practitioners and policy makers.

The organizers and the members of the program committee invite all interested parties to participate actively in IMIC 2016 and to submit their proposals for presentation on the conference topics. The conference is part of the series IMIC series, conducted annually since 2004 and it is an initiative of “Heliotopos Conferences”.

The everlasting vine cultivation and wine production, the imposing landscape and the high level of wine tourism development constitute Santorini the ideal place for hosting the 1st International WINETOURISM Congress.


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