We from the travel and tourism industry have several tools we use to network and promote our services and products. Among the most important tools is our participation in exhibitions, either as exhibitors or as visitors. Exhibitions or trade fairs or trade shows or what ever they are called, they are B2B, B2C, local, international, niche…you name it. Few are worth the time and money – but when we talk about ITB Berlin then its a whole different ball game. ITB Berlin has written the book called exhibitions, conferences, shows, fairs, etc. Although other exhibitions are at best stagnant, if not at a downward trent – ITB Berlin manages to expand and innovate.
NEW– Updated Feb. 24, 2010 ITB Berlin 2010 countdown has begun
ITB Berlin is the worlds leading travel trade show. The numbers prove it: more than 180,000 visitors, among these 108,000 trade visitors, and over 10,000 exhibitors from 180 countries and with exhibitor sales of about 5 billion Euro. These are the numbers of ITB Berlin 2008. Trade visitors as well as public visitors have the opportunity to explore the international travel industry’s entire product spectrum in an exhibition area of 160.000 sq. meters!!! Now that is unbeatable.
Since the end of the 2007 Summer season, many travel and tourism events / exhibitions have taken place. The one that leads the pack is ITB – Berlin which is going to take place on March 5-9, 2008 at Berlin, Germany.
There is saying that “a picture is a million words”, when even if we were to try to take a picture of ITB-Berlin it could not fit in one, two or a thousand pictures. This exhibition is BIG and international.